That being said, he's actually had to reject some ideas because they were too crazy. Though virtually every game on the site features an over-the-top concept, Olsen told Ars that he isn't necessarily looking for games that are insane, just games that are good.

Since then Essen has gone on to create other games for the site, including the trippy surfing game Pipedreamz and the racing game/barroom brawl simulator Turbo Turbo Turbo, and he has plans to continue with other projects. Hot Throttle is a game about men who think they are cars This eventually led to Essen teaming up with Pixeljam on a game called Cream Wolf, about an ice-cream vending werewolf who fattens up children before eating them. Mark Essen, better known online as Messhof, initially learned about the network's foray into gaming through composer friend Mark Denardo, who had worked with Pixeljam Games for some of its titles. The indie development community is also a small world, as it turns out, which means that at least one of Adult Swim's contributors arrived through word of mouth. The longer we work with someone the shorter the pitches tend to get.' 'It usually starts with an e-mail introduction and then a pitch, which can be two sentences, or a sketch, or a 50-page game-design document. 'It's probably 50/50,' Jeff Olsen, Adult Swim's vice president of Games and Digital, told Ars. Though the program started initially with AS courting indie developers, now many of the games are the result of devs coming to AS. 'The only pitches we don't want are kiddy and unoriginal. 'We want weird, funny, fast-paced, stupid, thought-provoking, twitchy, epic, ironic or violent - whatever you can think up' explains the site's submission guidelines. And, surprisingly, the games weren't simply promotional tools for Adult Swim shows they were all original properties. These two factors also created room to be experimental. Adult Swim was looking for a way to add some more content to its website, and settled on browser games because they were inexpensive to produce and free to users. Adult Swim might just be the best indie games publisher around. And it's not some hip blog or gaming site, it's a Web portal curated by a television network. It has brought games about men who think they are cars and unicorns that are also robots to an audience of millions.

It has managed to attract underground indie talent like Pixeljam Games and Jonatan 'Cactus' Söderström and Mark Essen. There's a place on the Internet that has become synonymous with high-quality yet absolutely ridiculous games.

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